Sunday, July 5, 2009
StyleCaster is a fashion platform that brings together fashion content, community and shopping
StyleCaster is a new online platform that provides individuals access to the world of fashion..StyleCaster, one of the fastest rising fashion-lifestyle websites, announced today the closing of its $4 million Series A round of financing. Internet entrepreneur Dan Gilbert led the investment round, which will be used to accelerate the StyleCaster platform's growth, including investments in world-class content creation, web-based and mobile applications, the continued growth of its advertising network, as well as international development.
From style tips optimized for each individual, the latest fashion trends, and a niche social network, to a large catalog of brand-name clothing and the ability to buy fashion items with just a few clicks of the mouse, StyleCaster combines community, content and commerce - and does so based on each member's personal taste and style.
StyleCaster is a member of Sociocast Networks, the foremost intelligent content delivery system, which enables StyleCaster to optimize the experience for each individual. Since StyleCaster's invitation-only private beta launch in February 2009, it has grown to more than 200,000 unique users per month.
"StyleCaster has the potential to truly revolutionize the fashion and lifestyle space," said Ari Goldberg, CEO and Co-Founder of StyleCaster. "We are excited to continue our partnership with Dan Gilbert as we build the next generation of intelligent and engaging experiences."
"StyleCaster offers both consumers and advertisers something that has to this point not existed - fashion and lifestyle content intelligently delivered based on each visitor's taste and style. The site, and technology, have the potential to revolutionize the e-commerce and content delivery experience," said Dan Gilbert, chairman and founder of Quicken Loans, Inc. and investor behind many successful new media ventures.
StyleCaster has already run advertising programs with some of the world's top brands. Advertisers have