Thursday, July 16, 2009
MAGIC, the world's largest fashion trade event.
MAGIC and Fashion Snoops Join Forces to Provide Critical Fashion Trend Perspective
MAGIC Selects Leading Fashion Forecaster to Develop Trend Galleries, Seminars and Guides that Support Visitors in Making Smart on-trend Buying Decisions
Sourcing at MAGIC provides exhibitors direct access to the largest concentration of buying power in the United States and offers educational seminars presented by the world's most influential industry leaders. Fashion Snoops has been working closely with The MAGIC Marketplace and Pantone to develop a new concept of multi-faceted, multi-media trend areas and guides to educate buyers and exhibitors on upcoming fashion trends for both Spring 10 and fall/winter 2010/11. The partnership kicks off with new trend specific forums.
"In today's economy, making the right buying decisions is more crucial than ever," says Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. "Teaming up with Fashion Snoops, a world leader in tracking and analyzing global trends, allows us to provide our visitors with clear trend guidance to make better choices while at The MAGIC Marketplace and beyond."
The key elements of the trend forums include:
The Galleries: A multi-media rich lounge setting within Sourcing at MAGIC featuring key lifestyle trends and their projected effect on upcoming fashion trends in themes, colors, fabrics, finishes, and more.
The MAGIC ColorCard: Fashion Snoops and Pantone will create the show's official color card, The MAGIC ColorCard, featuring the key colors for Fall/Winter 10-11 for women and men. The card will be presented and available for sale during the show in the following locations: The Galleries and the Pantone booths located in the publication area at the men's show and the women's show.
Seminar Series - Building on the trend galleries and The MAGIC ColorCard, Fashion Snoops experts will provide crucial information to Sourcing at MAGIC attendees and exhibitors.
Sourcing at MAGIC
Sourcing at MAGIC provides exhibitors direct access to the largest concentration of buying power in the United States and offers educational seminars presented by the world's most influential industry leaders. Sourcing is a critical supply chain component and it is incredibly useful for exhibitors and attendees to have all of this under one roof. This saves time and money because we do the work for them by connecting branded apparel & accessory companies, importers, designers, and product development teams with apparel manufacturers, fabric & trim suppliers, print design studios, and service providers from 40 countries. Plus, we give the development divisions insight into trend projection for the next season and the entire next year. This is accomplished through the presentations of over 600 companies.
Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business - The MAGIC Marketplace. The August 2009 MAGIC Marketplace will run from August 31 - September 2. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information, please visit www.magiconline.com.
Fashion Snoops is a global online forecasting service and consulting company. As your partner in style, Fashion Snoops delivers timely, directional and comprehensive trend guidance from an international team of over 50 fashion editors, trend experts and researchers. Fashion Snoops was founded in 2001 by a group of design and style experts led till today by Lilly Berelovich. The company is headquartered in New York with sales offices around the globe. Fashionsnoops.com, the company's flagship online forecasting service It is used by hundreds of leading brands around the globe in the markets of women's Wear, juniors/youth, denim, intimate wear, menswear, accessories, children's wear, lifestyle/home, licensing, media and more. Fashionsnoops.