Tuesday, December 21, 2010

Celebrate the 12 Days of Christmas with

Celebrate the 12 Days of Christmas with, the digital leader in luxury storytelling created by LVMH Moët Hennessy Louis Vuitton, offers a unique take on James Halliwell's ?12 Days of Christmas? for all to love.

To celebrate the holiday season and ring in the New Year, has called on influential figures in art, fashion, food, music, and travel to collaborate on a ?12 Days of Christmas? series. Starting on December 25th, will feature 12 days of new stories, each inspired by the lines of the popular Christmas carol.

Highlights of's ?12 Days of Christmas? story series include:

•December 27th - 2 Turtle Doves: Mother-daughter bloggers Judy and Jane Aldridge of Atlantis Home and Sea of Shoes model their bird-inspired finery.
•December 28th - 3 French Hens: Parisian fashionistas Carine Roitfeld, Laetitia Crahay and Josephine de la Baume share their plans and party outfits for New Year's Eve.
•December 30th - 6 Geese a Laying: Legendary New York photographer Patrick McMullan unveils his list of most revered philanthropic pioneers in the modern society he chronicles.
Be sure to check out on December 25th for the start of the series! premieres daily a wealth of exclusive and inspiring content across all luxury categories, from fashion and film to gastronomy and travel. The site personalizes users' experiences through recommendations based on what content they LOVE or DON'T LOVE, and further encourages users to discover stories by searching through an extensive archive, or by using the Explorer feature to view content based on popularity and geography. In addition, offers rare interviews and behind-the-scenes looks at its content on Facebook, provides the latest updates on Twitter and shares global tips to explore on Foursquare.

Creating a profile on allows users to contribute content, comment on stories, and participate in user submissions contests. recently selected a reader-submitted film about James Bowthope, the round-the-world champion cyclist, with a soundtrack by Mogwai to showcase on the site alongside stories from core contributors such as Ryan McGinley, David Chang, Tommy Ton and Rodarte. On December 13th, launched the ?Fantastic Food Photography Contest,? which welcomes readers to submit original images of beloved dishes to be showcased in a photo collage; the winner will be selected by a panel of food experts and featured in an upcoming story.

About, launched in 2010, is the unique and editorially independent website of LVMH Moët Hennessy Louis Vuitton, the world's leading Luxury Group. Each day, this exciting web platform showcases an exclusive premiere of the most inspiring stories influencing contemporary arts and global lifestyle-- previewing the latest in fashion, art, cinema, music, design, travel, and global luxury. covers the full spectrum of luxury and the art of living with the level of creativity, innovation and passion for which LVMH is known.