Monday, November 22, 2010
Jennifer Lopez and Marc Anthony are bringing their celebrity style to Kohl's.
Jennifer Lopez and Marc Anthony launch $3 billion lifestyle brand partnership with Kohl's...
The couple is set to announce the estimated $3 billion lifestyle retail juggernaut.
The couple is planning to announce the estimated $3 billion lifestyle retail juggernaut partnership with the retailer at a London press conference on Thursday, reports Women's Wear Daily.
Expect men's and women's apparel as well as products for the home.
Lopez been a part of the world of fashion before.
She launched her JLo by Jennifer Lopez line of clothing under the umbrella of Sweetface fashions in 2001. The brand underwent many transformations over the decade and made a reported $400 million by 2004, reports WWD.
Lopez and Sweetface ceased operations in 2008.
Launching a lifestyle brand is a key move for many celebs who are looking to make big bucks but don't want to limit themselves to just clothing or shoes.
Singer Mariah Carey also announced last month that she will be launching her own 'lifestyle' line on the Home Shopping Network. The line will include perfume, jewelry and fur-lined boots.