Wednesday, February 11, 2009

Make Yourself like brand.

If you've got some career ambition, it's more than worth it to develop your own personal brand and be the definition of your career for other people. And guess what? It's easier than you think with these tips:
Make a mental picture. Clamp your eyes shut and picture who you are and what qualities you want people to call to mind when your name comes up (or when a job presents itself that would fit you like a glove). Those qualities should be the cornerstones of your brand.
Become a tangible product.
For those branding giants -- our aforementioned Kleenex, Band-Aid, and Starbucks -- the image is reinforced with logos, trademarks, commercials, catch-phrases, and customer service. Each time a customer interacts with a given product, the corporation reinforces the brand until, when you need a tissue, you think Kleenex. You, however, are not a tissue. You are a living, breathing brand, with ample opportunities to reinforce this on a daily basis. If your personal brand involves innovation, be innovative in all things: the food you eat for lunch, the gadgets you rely on, the style that swirls around you. Keep in mind that this can work against you, too: If you always do shoddy work, your desk is a mess, or your wardrobe is atrocious, those are the qualities that people will associate with you. Yikes.

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