American lifestyle brand Gilly Hicks now at London

American lifestyle brand Gilly Hicks now at London

American lifestyle brand Gilly Hicks poised to open first UK store ..
A women's lifestyle brand hailing from the US, Gilly Hicks is the 'cousin' label of cult retailer Abercombie & Fitch. Think Jack Wills on holiday in Sydney, Australia; Gilly Hicks specialises in pretty, patterned underwear, cute cotton pyjama separates, colourful swimwear and loungewear, as well as an extensive range of fragrances for bath and body.

To celebrate the opening of the first UK store in London's Westfield shopping centre on November 27, Gilly Hicks are organising a double decker bus from the Abercombie & Fitch store in Mayfair to make the jaunt over to Westfield. It will be no ordinary journey however, as male models from the A&F store will be on hand to 'chaperone' the trip, while generously gifting passers-by with a selection of Gilly Hicks briefs.

The new store will be getting into the Christmas spirit by offering its 'Ab-vent calendar' (essentially a ring-bound desk calendar adorned with the body of an ab-fabulous hunk for each day in December) to the first 500 customers.