The Indian Fast Food Market with This Essential Analysis as the Industry Continues

Indian Fast Food Market Analysis
With the rapidly growing middle class population and changing lifestyle, India is blessed with one of the fastest growing fast food markets in the world. The Indian fast food market is growing at an annual rate of 25-30%. Almost all the worlds big fast food brands have succeeded in making their presence felt in the country and most of them are posting appreciable growth.

Consequently, all the popular fast food chains have chalked out massive plans for expanding their business and presence throughout the country. Foreign fast food chains are aggressively increasing their presence in the country. For instance, Dominos has planned to open 60-65 outlets every year for the next three years (2010-2012) while Yum Brands Inc is also preparing for massive expansion across the country with plans to open 1000 fast food outlets by 2015.

According to our new research report Indian Fast Food Market Analysis, although the market has witnessed robust growth over the past couple of years, it remains largely underpenetrated and concentrated in metropolitan cities. However, there is a large room for growth in untapped tier-II and tier-III cities. Therefore, the future of the Indian fast food industry lies in tier-II and tier-III cities. Owing to this, major fast food retailers are on the way to market their brands by using different marketing strategies such as campaigns and putting up billboards in tier 2 and tier 3 cities.

The report provides an extensive research and objective analysis of the fast expanding Indian fast food market. The report analyzes all the vital industry trends and possible growth areas for future expansion. It also analyzes important driving forces in detail, which will help clients to understand the market better.

Moreover, we have identified the important players operating in the sector and have made a separate chapter which talks about their business expansion plans in detail. Most importantly, the report features forecast for fast food sales in the country. The forecast is based on the correlation between past market growth and growth in base drivers such as middle class, urbanization, cultural shift and lifestyle changes.
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With the rapidly growing middle class population and changing lifestyle, India is blessed with one of the fastest growing fast food markets in the world. The Indian fast food market is growing at an annual rate of 25-30%. Almost all the world’s big fast food brands have succeeded in making their presence felt in the country and most of them are posting appreciable growth.

Consequently, all the popular fast food chains have chalked out massive plans for expanding their business and presence throughout the country. Foreign fast food chains are aggressively increasing their presence in the country. For instance, Domino’s has planned to open 60-65 outlets every year for the next three years (2010-2012) while Yum Brands Inc is also preparing for massive expansion across the country with plans to open 1000 fast food outlets by 2015.

According to our new research report “Indian Fast Food Market Analysis”, although the market has witnessed robust growth over the past couple of years, it remains largely underpenetrated and concentrated in metropolitan cities. However, there is a large room for growth in untapped tier-II and tier-III cities. Therefore, the future of the Indian fast food industry lies in tier-II and tier-III cities. Owing to this, major fast food retailers are on the way to market their brands by using different marketing strategies such as campaigns and putting up billboards in tier 2 and tier 3 cities.

The report provides an extensive research and objective analysis of the fast expanding Indian fast food market. The report analyzes all the vital industry trends and possible growth areas for future expansion. It also analyzes important driving forces in detail, which will help clients to understand the market better.

Fast-Food & Home-Delivery Outlets Market Report Plus 2010
The UK fast-food, takeaway and home-delivery market (excluding coffee shops) reached a value of £10.13bn in 2009, an increase of 4.3% compared with 2008. If coffee shops are included, the value of the market climbed £12.71bn in 2009 — a growth of 4.7% since 2008.

This report analyses the following sectors of the market: sandwiches, burgers, pizza, fish and chips, chicken, other fast-food/takeaway outlets, and coffee shops. Sandwiches are the largest sector of the market by value, while the other fast-food and takeaway sector, covering a broad range of outlets including ethnic restaurants, was amongst the fastest growing between 2005 and 2009.

The fast-food, takeaway and home-delivery market appears to have weathered the economic downturn in the UK reasonably well. The low prices charged for many fast-food products has helped to sustain consumer interest and market growth; the new store opening programmes of the major chains, continuing during the recession, have boosted the overall growth rate of the sector at a time when like-for-like outlet sales growth has been slower.

Despite the recession, many of the leading fast-food chains continued to increase the number of outlets they operated in the UK in 2009; companies expanding in this way included Subway, Domino’s Pizza, EAT, Greggs, Subway and Costa. Further new stores are also being opened in 2010 and planned in the longer term.

KFC intends to open 200 to 300 new stores in the UK by 2013 and McDonald’s intends to target 30 new restaurant openings per year from 2010.

The authors forecast that the value of the UK fast-food, takeaway and home-delivery market will show steady, if not particularly spectacular levels of growth between 2010 and 2014. Although the economic climate in 2010 will remain difficult, the attraction of fast-food, including low prices and ongoing increases in the numbers of outlets operated by the major chains, should help to sustain overall growth.

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