Japan's technology giant expects to meet China's diverse market needs by introducing nine ranges with a total of 24 models, the company said in a statement, including its new flagship LCD TV, the 55X1000C, in late December, the company said.
'The Chinese LCD TV market is growing at a brisk pace, and is expected to surpass the US as the world's largest TV market' in this financial year, Toshiba said.
To reach the Chinese market, the company has established Toshiba Visual Products (China) Co Ltd, a sales and marketing joint venture with China's TCL Corporation.
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