India's first 24-hour food lifestyle channel
Celebrity Chef Sanjeev Kapoor is all set to launch India's first 24-hour food lifestyle channel
The content will be produced and packaged in India, making the shows relevant to the Indian audience
The content will be produced and packaged in India, making the shows relevant to the Indian audience.
The channel in order to connect to their audience in India, will feature shows about food and food lifestyle like 'Sanjeev Kapoor's Kitchen', 'Firangi Tadka', 'Sirf 30 Minute' and 'Ready Steady Cook', he said.
Well-known chefs will also feature on the channel. 'FoodFood' will also feature in the online space and will be available at the touch of a button on mobile and web, Sanjeev said.
"Food is the new entertainment. Over recent times, content has started to reflect this with food playing central role in game, reality and, travel and lifestyle shows... Where viewers learn to cook or hone their culinary skills,experience new cultures and cuisines," said Raghvendra Madhav, Executive Director of India and South Asia for Media, Astro Group.
Madhav said the channels' core target was the middle class Indian in urban towns and cities. "With FoodFood we are set to redefine food content in India," he said.
Madhav said his company's association with Sanjeev was a value addition since the chef had over the years made a mark in the culinary world and carved a special place in every household.
"He is the perfect choice for the channel. We will have the support of his creativity and popularity, for the channel to connect with the core audience," he added.
About the channel, Sanjeev said, "Food in India is synonymous with entertainment; people meet and bond over food... The channel offers an ultimate lifestyle destination for Indian foodies who want to make some quick, easy, balanced meals as well learn about interesting world cuisines."
With food as the central element, the shows will offer a variety of lifestyle and entertainment content with different themes
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